If you are looking for Instagram tips for home décor business of your own, then you are at the right place. Even if you are a newbie and aspire to become a home interior designer, this article is for you. You have been posting stunning photos and videos on the photo-sharing social media app but without much traction. There are fewer likes, comments, and insignificant user engagement. Fret not. There is nothing to worry about. If you would like to know about the secrets of Instagram tips for home décor business, you need to read this article.
According to an article published on Blog.designmanager.com, you can post images of your home décor or interior design work, videos, action shots, and inspirational content from events on Instagram.
So if you would like to build more connections and get business from IG, here are some of the best tips to grow your home décor business on Instagram:
Follow the right people on Instagram
When your goal is to generate more business from your Instagram account, you need to follow important people in the home décor or interior design industry. With the stunning content you post, your online visibility will increase more on this social media app.
You need to follow accounts that would bring value to your Instagram strategy. Connect with people who want to do business with you as a customer or a client. Your ideal connection is one who also follows you back and educates and motivates you with their IG content.
When it comes to IG algorithms, they work like a web of connections between your business and the profiles it considers you must connect with for better engagement. Therefore, you need to make certain where you need to be viewed.
If you think that interacting with your family, friends, or acquaintances will help you garner Instagram likes, comments, or shares, you are mistaken. You need to connect with industry peers and influencers to gain traction as well as online visibility.
Create outstanding Instagram content
On Instagram, you need to create awesome and relevant content that resonates with your targeted audience or followers. Content marketing, be it visual content or any other is about understanding your customers and churning out the best content that will pique their interest. When it comes to Instagram tips for home decor, the same rule applies.
You need to curate your IG feed with stunning visuals, photos, and videos. You can even make your feed look like your home décor portfolio so that potential clients know what kind of work you have done. If you have jaw-dropping content to publish, it would become easy for you to get comments on Instagram.
The key to the success of your home décor IG strategy is to follow my Instagram tips for home decor and posting content that motivates and educates your audience. Instagram is a free social media platform, where you can sell your services with engaging visuals and captions. Make sure your photos or videos display the best of your home décor work. It will not only help you pique audience interest but also let you share your knowledge and place yourself as an authority in the home décor niche.
Build engagement with the right Instagram profiles
There is no point in just posting Instagram content and expect your follower count will increase overnight or in a couple of days. You keep waiting for likes and comments to pour in for your IG posts. No, it does not work that way. You need to take some time out of your busy schedule and like and comment on other Instagrammers’ posts, people who are related to your home décor business. If people comment on your IG content, you need to reply to them quickly without procrastinating, and for that to work you will have to keep in mind my Instagram tips of home decor so that you will get the attention you want
When others like your post, you need to like theirs and leave a ‘Thank you’ note in the comments section. The more you can offer or give, the more you will get on Instagram.
Always interact and build engagement with people in the home décor industry or similar profiles so that Instagram knows where you want to become more visible.
Make the best use of relevant hashtags
Instagram hashtags boost your online visibility on this social media site. Then, you need to include the popular and relevant hashtags that relate to home décor or interior design. Now, the IG hashtag strategy will vary based on the type of profile you have. It is as simple as that.
Using irrelevant hashtags or using too many will make your content invisible on this photo-sharing site. Therefore, spend some time researching the hashtags that are relevant to the home décor niche.
The kind of hashtags you will use depends on a host of reasons including your home décor niche, follower count, and location.
Conclusion for Instagram tips for home decor–
You need to spend some time and effort to manage your home décor Instagram account. Check out your post quality, timing, interaction, and user engagement. Start your IG strategy now to see fruitful results.
Randy stark has been advising digital marketers for more than a decade, based on his own long experience with well-known brands like insta4likes and others.