Email marketing is a powerful tool for business owners. It’s an inexpensive and effective way to engage customers and prospects on a personal level, generate leads, and close sales.
But email marketing isn’t without its challenges, like the risk of making mistakes. To help you avoid these common mistakes and get more from your email list, we’ve compiled this list of 8 hacks that’ll save your butt. Read on for advice on everything from how to write subject lines to what kind of content to send–and even how to keep the spam filter happy!
The Importance of Email Marketing
Email marketing helps you to engage customers and prospects on a personal level, generate leads, and close sales.
Many people associate email marketing with spam, but that’s not the case. In fact, email marketing is one of the most effective digital marketing tools because it has the ability to connect with someone in an authentic way.
Email can be used to personalize your message and match it to the customers’ needs and interests. For instance, if your company sells clothing for women, you can use email marketing to send customers personalized offers based on their size and color preferences.
If you’re looking for a business opportunity that will give you a head start–and help you build an ongoing relationship with customers–email marketing might be right for you!
The Benefits of Email Marketing
Email marketing is a powerful tool for business owners. It’s an inexpensive and effective way to engage customers and prospects on a personal level, generate leads, and close sales.
There are many benefits of email marketing, including the fact that it doesn’t require any investment in terms of time or money. You can send messages that are personalized without spending too much money on content creation.
Additionally, email marketing is one of the most cost-effective ways to market your business because it doesn’t require expensive print ads or other types of traditional advertising. With email marketing, you can send messages at what will likely be a lower cost than other forms of advertising—especially if you’re sending messages to people who might not be aware of your company yet.
Finally, email marketing has the power to create brand awareness like no other method. Not only can you reach people who might be interested in your products or services, but emails also have the ability to communicate what your brand stands for by offering information about your company or its culture.
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Avoiding Mistakes in Your Emails
Don’t be afraid to send emails. Email marketing is a relatively inexpensive way to stay in touch with customers and prospects.
But you have to make sure your emails are professional and helpful. Here’s how:
Send emails only when you have something new to say. If you send an email every week, people will stop paying attention (and they’ll probably delete your email!).
Be tasteful with the subject lines of your emails. You don’t need to spam anyone with a “Save $50 on Fish Muffins! Hurry Sale Ends Tomorrow!” subject line.
Avoid using email as a one-way communication tool–instead, use it as a two-way communication tool and engage with people across channels like Facebook Messenger, Instagram, and Twitter. That way, people will feel more connected to your brand and see you as an authentic business owner who has their best interests at heart.
Stay away from those really long chain messages–they’ll drive people up the wall and they’ll delete your message without even reading it!
How to Write an Effective Subject Line
Subject lines are the first thing people will see before they start opening your email. So it’s important to spend some time crafting a subject line that will grab their attention.
For example, if you’re sending out an email about a new promotion or discount, your subject line could read “Free X-Y-Z for Y-H-W-W!” Your audience would be able to see what’s being offered at once, and go on to read the rest of the email for more details.
Keep It Concise and Brief
This is a huge mistake that people make when they’re just getting started with email marketing. With so many emails being sent, the inbox gets crowded quickly. It’s tempting to go into detail about your product or service, but it’s important to keep your messages concise and brief.
Your email list will thank you for keeping it brief. It won’t take much time to read an informative message, but it’ll save them from having to wade through hundreds of irrelevant messages in their inbox.
It’s also important not to force your customers to read through your entire email before taking action–if they’re interested in what you have to say, they’ll come back later! So do yourself a favor and keep it short and sweet–and if you can’t always do that, at least try for brevity every now and then.
Make Your Subject Line Relevant to the Person Reading It
Subject lines can help determine whether or not they’ll open your email.
One of the most important tips when writing subject lines is to make sure that it is relevant to the person reading it. When they open your email, you want them to read on and quickly understand what the email is about. The more specific and relevant you can be in your subject line, the better chance you have of getting a click-through.
For example, if someone is interested in learning about how to start a career as an accountant, your subject line could be something like “How to get started as an accountant.” This makes it clear that this newsletter will cover topics related to accountants. This type of approach will also help prevent people from unsubscribing from your list because they don’t want to receive emails about something that isn’t relevant to them.
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Be Specific Without Being Too Salesy
The biggest mistake that most business owners make when email marketing is not being specific enough. They send a general newsletter to their entire list, which means it’s unlikely anyone will read it–and they won’t know why.
In order to be effective with email marketing, you have to be specific. Keep it simple by doing the following:
1. Create a catchy subject line that captures attention
2. Give the reader a reason to open your email
3. Use visual content in your emails
4. Repeat! Repeat! Repeat!
5. Provide an incentive for people to open your mail
6. Personalize each email message for each subscriber or customer
7. Make sure that your emails don’t hit spam filters
End With a Call To Action
The most important part of email marketing is the call to action. And while some marketers feel like this is a given, no call to action means there’s not much point in sending an email in the first place.
But it can be easy to forget about this crucial step and send out emails without a clear direction for what you want your recipients to do next. This is why, when you’re sending email campaigns, it’s always best to end with a call to action that encourages your recipients to do something.
In this post, we’ve collected the following examples of calls to action from some successful email marketing campaigns:
#1 Make A Purchase
#2 Download Our App
#3 Sign Up For Our Newsletter
Sending a Good Email Template
Sending a good email template is key to your email marketing success.
There are a few things you should consider when you’re crafting your email:
Your subject line: You can’t just assume that all of your subscribers will see the value in the content and open it. Your subject line should be compelling and address an issue they care about so they’ll want to read the rest of your newsletter.
The content: The more relevant and valuable your content, the more likely people will engage with it. Make sure that every paragraph has a hook to keep readers interested.
The layout: When it comes to design, less is more–especially with emails. Keep it simple and sleek with bold images paired with textured backgrounds.
Customization opportunities for subscribers: Consider using images of previous emails you’ve sent, or include a call-to-action button at the end that encourages them to share or visit your website.
Best Practices for Sending Emails
1. Always have a call-to-action
2. Target your audience
3. Send relevant content
4. Be careful with email frequency
5. Keep your list engaged
6. Use automation to scale
7. Tag the right people in your emails
8. Send emails on different days of the week
9. Build anticipation for upcoming content
10. Use segmentation to tailor your messages
11. Avoid offering too much value in one email
12. Don’t forget to use images!
Keeping the Spam Filter Happy
The biggest challenge of email marketing is dealing with the spam filter.
Every time you send an email, you risk your message getting caught by the spam filter. And it’s not always easy to get back on the good side of the spam filter after it’s blocked your email for sending too many messages to people who no longer want to hear from you.
To prevent your emails from getting buried by the filter, follow these six tips:
– Send content that people will enjoy! Make sure that your email content is valuable and engaging enough to keep recipients reading–and that they’ll want to share it with their friends.
– Use automation wisely! Automation can be a great tool for adding urgency or emphasizing product features, but only if you use it in moderation. If you’re too pushy, you’ll annoy your subscribers and cause them to unsubscribe.
– Add value! Make sure your email content offers something valuable–whether it’s information or an exclusive offer–to make its recipients consider giving up their inbox space for a little while.
– Validate your list before sending it. Learning how to verify an email address is vital for staying out of spam and protecting your domain reputation.
