VR and AR (Virtual Reality and Augmented Reality) have proved to be the biggest innovation in the biosphere of mobile application development technology and has dramatically changed the way business is done. VR headsets have already launched in the consumer tech market and are gaining massive popularity. We are witnessing an enormous increase in the number of businesses adopting VR and AR app Development recently and in the upcoming years.

Rendering to IDC, the global AR/VR industry is probable to reach $162 billion by 2020. So what is the phenomena of AR and VR to make it work? What’s the variance among them? And the best examples of VR and AR mobile application development available? Let’s discover.

Today, the world we live in is rapidly changing, in which technology keeps toting its innovations and enhancements. Take a look at the best movie apps for Android. I use them every day for watching movies on my phone. People are able to explore and interact with the environment to make new discoveries inculcating the swift advancements. These considerations may comprise of new experiments in entertainment, education, architecture, medicine, arts and sports.

Augmented Reality

Augmented reality doesn’t generate a virtual world but overlaps the real one with computer graphics. It is the technology that adds some digital objects to the present experience usually, such digital overlaps can include 3D models and objects, textual data, videos.

Contrasting virtual reality, augmented reality doesn’t omit the physicality of the real world, it relatively embraces reality and adds 3D special effects and impacts to it that come from the digital side. This expands the involvement of the user, by the enhancement pf the human senses of sight, hearing, feeling and smelling.

Nowadays Augmented Reality is used in many prevalent ways. However, if AR can be classified then it can be placed under three categories: AR Gaming, AR Browsing, and AR Viewing. The best example for each category is Pokemon GO. It’s clearly the most successful AR mobile gaming app of today. As for the AR Viewing, an effective example of the Augmented Reality mobile application development with 3D models linked to the real user setting is Ink Hunter. This is an app that permits users to try on any tattoo virtually by interacting with their smartphone’s camera in a reality. Lastly talking about AR Browsing simply notice Layar free app, which started as an AR boosted browser and now aids businesses to attach their digital content with the real world.

Virtual Reality

Virtual reality disengages people entirely from their natural environment and places them in a whole new ‘digital’ layout through technology. This technology, is software-generated and reconstructs a specific situation or environment in a way that one can feel like it’s their actual reality. If developed professionally, such incentive can trigger much intense – reactions or involvement as the real world can. Though virtual reality is currently expanding, it has been around for a long time.

Mobile application development inculcating virtual reality is a common practice these days and integrate every field of life. You don’t need to pay huge costs of an Oculus Rift or HTC Vive headset to give virtual reality a try.

The smart phone handset in your pocket is a VR device in its own, especially when combined with a sub-£20 Google Cardboard headset that customizes your phone as its screen and is compatible with both Android and iOS.

If you’re getting started with VR on your smartphone there are regular Android and iOS apps. Exploring far away destinations using Google Earth is a common practice today. However, visiting remote interesting destinations through an immersive VR technology like HoloTour is still quite a sensation.

AR and VR App Mobile Development

The trend of VR and AR app development is on the growth and progressing very fast. So it’s not unusual that every leading mobile app Development Company is searching for experienced and highly proficient AR and VR app developers who are expert in creating immersive new apps and games.

Generally VR apps are developed using two most popular platforms for gaming, Unreal and Unity. These platforms allow the developers to create immersive VR experiences ready for use.

The most unique factor about VR mobile application development is that many VR app developers prefer to work with their VR headsets on. That means VR developers actually develop their apps in VR. Software like Big screen assists them in doing so.

Until now VR mobile application development hasn’t reached at the peak of its popularity and usage. It’s still appealing and fascinating, however, not the cheapest technology to enjoy conveniently. Nevertheless, with the progression of the VR the leading manufacturers of VR hardware will be able to introduce cheaper options for the public. So it’s the best time for your business to start developing VR apps, so you’re on the same page when the VR technology conquers every home and office.


The most amazing aspect about AR mobile app development is that it’s already everywhere and aim to provide an enriched user experience. To view extra videos, textual data or other multimedia content, AR uses smart phone cameras.

As for the principle of mobile application development AR apps fall into two categories: marker-based AR apps and location-based AR apps. Centered on the position of a mobile device the location based AR apps are able to provide circumstantial info on real objects. Such circumstantial data may include supportive tips or directions to some shops or restaurants, locating a car in a parking place etc. These AR apps can even enable you to identify a particular star in a constellation in the sky. On the contrary, marker-based AR apps work by identifying definite patterns (such as logos, QR codes etc) and overlaying a digital layer on them in reality. For example, by positioning a camera of a smartphone onto the printed movie poster at the cinema one is able to watch a movie trailer, which has been virtually overlapped on the poster. Submitted by Apphaulic – a Leading app Development COmpany